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During the summer of 2014, apprentices worked with a professional graphic designer or illustrator to develop temporary tattoos and letter-pressed posters celebrating our love for Cincinnati.
The final products were sold at various outlets throughout the City and were showcased at MidPoint Music Festival in September. Apprentices experienced the design process through research, sketching, ideation, client presentations and idea refinements as they learned to use Adobe Illustrator to create prototypes.
They also learned entrepreneurial structures as they worked through the process of understanding their customers, pricing items, identifying sales outlets and generating profits. This real-world experience of assisting a designer in the launch of their own product line provided hands-on experience with the design process and how to translate that work into a viable business model.
